SEO Tools and Insights

Virginia SEO Blog

Ever had questions about how your site is ranked? Wonder why your competition is on the front page of Google search results? Like you, we want to know why our digital assets are performing the way they do. Thats where we come in! We can analyze your current site and share with you how we can help make it better. We wont promise you ranking but we can improve your conversion rate and help you get your site out there in the wild.

3 Rules for Addressing Negative Reviews More Successfully

3 Rules for Addressing Negative Reviews More Successfully

Advertising and marketing isn’t what it used to be. Marketers had more control over managing what message got delivered to the public. In the event of a emerging problem, a crisis communication team would address the situation and perhaps even spin the truth to protect the reputation of the business. If the business was deemed to provide a bad service, an employee could isolate the issue and remedy it in at the place of business. Worst case scenario, an unsatisfied customer told their immediate family and friends and the damage was limited to a manageable scope. And the buck stopped there.

5 Common Misconceptions About Black Hat SEO

5 Common Misconceptions About Black Hat SEO

SEO is one of those things that a lot of people think is set in stone. They think that if you aren’t playing the same game that most everyone else is, or if they are using tactics that everyone else considers to be “different” than you obviously are either playing to lose – or worse, you are trying to cheat the system. While there are many different “hats” you can choose to wear these days; black hat, white hat, grey hat, blue hat, etc. there also seem to be some unsavory myths about one hat in particular; The Black Hat.

Google

Google Losing Search Share… To Yahoo!

We at Virginia SEO are enamored with Google. Well, let me rephrase: we know the value of Google. Google has held the largest share of searches, and when we typically target our SOE expertise, it is aimed mostly at Google. Sure, Yahoo and Bing rankings come naturally, but the main target, and a majority of our tracking data is aimed at the well-known Google-SERP. In an article on Bloomberg.com by Brian Womack, he discusses the recent shift in search traffic away from Google over to Yahoo.

7 Things About SEO Tactics Your Boss Wants to Know

7 Things About SEO Your Boss Wants You To Know

Although improvements in search engine algorithms continue to make it tough on content marketers, SEO optimization is still a viable tool for getting your content noticed. It’s just a matter of adopting sensible strategies rather than trying to outsmart the search engines. Here are seven SEO tactics your boss would love for you to adopt.