SEO Tools and Insights

Virginia SEO Blog

Ever had questions about how your site is ranked? Wonder why your competition is on the front page of Google search results? Like you, we want to know why our digital assets are performing the way they do. Thats where we come in! We can analyze your current site and share with you how we can help make it better. We wont promise you ranking but we can improve your conversion rate and help you get your site out there in the wild.

Google Asking Users To Come Back

Google Asking Users To Come Back

It would seem that Google is feeling the effects of when Firefox switched to Yahoo! as the default search engine packed with its browser. My default search engine IS Google, so it seems like it must be a random or blanket alert which does not actually sniff what your default engine is. What I wouldn’t pay to be a fly on the wall of that meeting in Google, in which they discuss the search share they lost to Yahoo! based on this move by Firefox. It isn’t huge, but in a game of billions I am sure it hurts.

4 Risks of Not Tracking Your Keywords

4 Risks of Not Tracking Your Keywords

Keywords allow an Internet user to track down a specific website online. With hundreds of millions of websites available, locating just one can often prove next to impossible. In order to help with this, search engines allow individuals to type in set keywords (words, phrases, even sentences) that take them to the desired website (Think: “how do i build a deck” for example). Of course, a different configuration of keywords can vastly change what sort of search results come up. Due to this, a website owner needs to always know not only what sort of keywords they have targeted on their own website, but how each keyword is performing in terms of bringing in outside traffic. If the owner or administer does not track the keyword performance, there really is no way of telling what is going on, and everything simply becomes a guessing game.

3 Rules for Addressing Negative Reviews More Successfully

3 Rules for Addressing Negative Reviews More Successfully

Advertising and marketing isn’t what it used to be. Marketers had more control over managing what message got delivered to the public. In the event of a emerging problem, a crisis communication team would address the situation and perhaps even spin the truth to protect the reputation of the business. If the business was deemed to provide a bad service, an employee could isolate the issue and remedy it in at the place of business. Worst case scenario, an unsatisfied customer told their immediate family and friends and the damage was limited to a manageable scope. And the buck stopped there.