5 email marketing Basics You Should Be Reviewing Constantly
Email marketing is considered to be among the most effective methods of not only selling services and products, but also promoting them. Email marketing is commonly assumed to be more or less the same as spamming. However, when it is done intelligently, new sales can be generated. There are certain essential basics that should always be revisited.
- Set a goal
Most people turn to email marketing for various reasons. Some of the most common reasons include sharing information, event invitation, building loyalty and educating, sell products and services as well as increase traffic to their sites. It is very important that they consider their desired outcome before creating their emails. Some of the common considerations that should be made in e-marketing include whether the email is to expand the business, asking for donations, selling a product or even establishing a business. All the emails should be relevant to the goals of the marketer. The emails can also include details such as how-tos, industry news, tips or even educational information.
- Emails tips
One of the best tips on email marketing is emailing the subscribers regularly and letting them realize the presence of the business as well as the products offered. A marketer should also ensure that they only send what they promised the subscribers during sign up. For instance, if the subscribers receiving the emails subscribed for certain tips, that should be the only thing that they should receive. It is also recommended that the emails should contain a mix of text and images. They should also have the product or website’s links. The emails should also be easy to read and have a link where the subscribers can unsubscribe.
- Understand delivery
Every email marketer should understand everything regarding email delivery. It is very important that they ensure that their emails are sent to their subscriber’s inbox and not in the spam folder. Some of the basics a marketer should learn to manage the delivery include having a balanced mix of images and texts and using back links to trusted sites. The HTML code should also be kept clean and ensure the emails are only sent to those who requested them or subscribed.
- Develop quality email lists
In order to increase the chances of the email getting delivered, marketers should ensure that they have built quality email list. It is recommended that marketer should only use the “opted in” email addresses. These are the email addresses of those who have already subscribed to the services of the business. This will not only record higher engagement and enhanced inbox placement, but will also register few spam complaints and unsubscribe rate. Most marketers consider buying an email list. However, this is not advised as it is against most Spam and ESPs rules and regulations. In addition, this is not a proper way of building a relationship with the potential customers.
- Use ESPs
Email service providers are usually very helpful to small business. They help companies in sending and generating emails that only targets the businesses customer niche. They simply provide a list of criteria that greatly contribute to success in email marketing.
Building a solid subscribers list takes a lot of effort and time but it is very important for those seeking long term results. The primary goal of marketing is to establish a close relationship with the subscribers so that they can be more inclined to buy your services.
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