Yes, there have been some worrisome predictions that the new search engine optimization algorithms updated by Google, (April 21, 2015), would be causing catastrophic interruptions by now. We heard that websites would be experiencing increased 404 errors, blocked content – due to your websites now being incorrectly “crawled and indexed,” and error links from site maps, and web page links could be blocked. So how can you find out if your websites are being properly identified and located during Google searches?
Google has been courting the mobile website idea for a long time, and it has been a well known fact that business owners should optimize or redesign their website for mobile devices such as cell phones and tabled. In a post on the Google Webmaster blog, Google has officially announced that as of April 21st, poorly formatted sites that are not optimized by mobile will receive a ranking penalty.
It would seem that Google is feeling the effects of when Firefox switched to Yahoo! as the default search engine packed with its browser. My default search engine IS Google, so it seems like it must be a random or blanket alert which does not actually sniff what your default engine is. What I wouldn’t pay to be a fly on the wall of that meeting in Google, in which they discuss the search share they lost to Yahoo! based on this move by Firefox. It isn’t huge, but in a game of billions I am sure it hurts.
If you have a business, chances are you are doing some kind of online marketing to promote it. In the 1990’s, marketing a small business was easy; you paid for newspaper advertisements and ads in local fliers. Today, the most affective way to advertise your business is through online marketing, which is much more difficult […]
There have been user confirmations that the Penguin update has been released! There has been no official statement from Google as of yet, but we can certainly confirm rank changes for some of our properties. None of our affected properties were under penalty or under the affects of the previous Penguin update from later 2013.
That’s right, Google continues to mess with their search algorithm. This has been confirmed by most of the SEO giants including Search Engine Land. Google released Panda 4.0 in May, and we saw across the board a slight dip in traffic on a majority of our properties. Then in late september of this year we saw some more flux, which is a minor update to the same Panda 4.0 update, which SEL is calling Panda 4.1. This update mainly affected our larger web properties and caused spikes in impressions and queries… overall performance of each site remained mostly the same.
We have had several of our monitored Google Webmaster Tools account see a dramatic increase in search queries which began on 8/24/14. We work with some of these websites and some we do not, and we made no changes to warrant this spike. The only pattern that we have seen so far is that these sites are all “local” optimized sites and are on the low end of the site traffic spectrum. We have other sites we watch that showed no movement at all.
If you pay any attention to SEO at all, you will often hear words like Panda, Penguin, and Antelope tossed around. Well OK, not the last one. If you do some digging, you can find out literally millions of blog posts and articles about the changes and how they rock the face of the internet upon release. Well, the big G is at it again! This time they released a smaller update to their Panda algorithm. Here is a quick explanation of what these original algo updates were- I will put them into terms a business owners or lay person can understand, and then link to the more complex and in-depth explanation.