Google has been courting the mobile website idea for a long time, and it has been a well known fact that business owners should optimize or redesign their website for mobile devices such as cell phones and tabled. In a post on the Google Webmaster blog, Google has officially announced that as of April 21st, poorly formatted sites that are not optimized by mobile will receive a ranking penalty.
Correct placement of your online presence is an important factor in how easy you are to find when someone performs and internet search. The success of your business can be dependent on proper Search Engine Optimization (SEO) utilization for your blog or business. Search Engine Optimization is a tool that is used to place your website at the top of the list when searching for items on the internet. Proper use of SEO techniques will get your site noticed more quickly, as the search engines will pick your site over millions of others. Different types of searches may target keywords, images, videos, news, locale, as well as industry specific searches.
Search Engine Optimization is a marketing tool that is used to get the information to a specific target audience and you want your information to be at the top of that list, not number 4,500,032 in the queue. By properly wording and titling your site and articles, the placement of your items will be at the top of the search. Optimizing the placement of your site can include keyword placement, as well as associated coding and HTML to increase both the relevance and the specificity of your site.
Due to these factors, SEO optimization has become an art form, and using an outside vendor to test your site for visibility amongst the millions of other sites on the web is good business. Many of the techniques used for indexing sites, have been used for years in the technical fields. Application to the web, however, comes down to not only what you have to say in your blog or on your website, but also how you say it, as well as the use of keyword saturation.
It would seem that Google is feeling the effects of when Firefox switched to Yahoo! as the default search engine packed with its browser. My default search engine IS Google, so it seems like it must be a random or blanket alert which does not actually sniff what your default engine is. What I wouldn’t pay to be a fly on the wall of that meeting in Google, in which they discuss the search share they lost to Yahoo! based on this move by Firefox. It isn’t huge, but in a game of billions I am sure it hurts.
I do not normally just re-post content, but this blog post from Cyrus Shepard over at Moz is just too awesome to pass up. In the article, he summarizes 10 myths about SEO- and these are thing that I hear and see with my own clients all the time!
SEO is one of those things that a lot of people think is set in stone. They think that if you aren’t playing the same game that most everyone else is, or if they are using tactics that everyone else considers to be “different” than you obviously are either playing to lose – or worse, you are trying to cheat the system. While there are many different “hats” you can choose to wear these days; black hat, white hat, grey hat, blue hat, etc. there also seem to be some unsavory myths about one hat in particular; The Black Hat.
We at Virginia SEO are enamored with Google. Well, let me rephrase: we know the value of Google. Google has held the largest share of searches, and when we typically target our SOE expertise, it is aimed mostly at Google. Sure, Yahoo and Bing rankings come naturally, but the main target, and a majority of our tracking data is aimed at the well-known Google-SERP. In an article on Bloomberg.com by Brian Womack, he discusses the recent shift in search traffic away from Google over to Yahoo.
Guest blogging is a well known SEO tactic in which a blogger can “create” backlinks to their blog by posting a blog article on another blog. This method for gathering backlinks has become spammy, and Google in the future is not going to value Page Rank granted by guest blogging as much as it has in the past. In other words- the gig is up!