Keyword research can be a long and daunting task even for someone who does SEO. For an average business person it can seem impossible. But rest assured that with a little bit of elbow grease even someone who is not web savvy can perform basic to moderate keyword research enough to optimize a small business website. Keyword research is the act of finding profitable and well performing phrases which can represent your website and pages.
Search Engine Optimization or SEO is confusing for many business owners. If you are confused or have questions our news stories will cover different aspects of the SEO landscape in our SEO Video Training Series. Knowledge is everything and fear is from the unknown. The experts on the SEO Video Training Series explain in easy to understand terms, step by step. They will teach you how to replace other advertising avenues, such as newspapers, yellow pages and telephones saving money in the meantime. SEO optimization and learning from the experts teaches you how to make more money with your business. News of what search engine optimization is and how it works, tips for social media with rank, meta data and code and a lot more.
Each post will help you understand, not only what the subject in question is, but how you can use it in your website to bring in more traffic and make more money. They will show you linking and how to use social media to expand your online presence, and all about conversions.
At this point you may feel a bit overwhelmed but with each post you will be closer to learning and understanding how SEO knowledge can and will work for you.
You might ask what is most important about SEO? The most important thing is what is relevant to your users. Words and phrases can be the key to driving traffic and optimizing your website. The news stories teach the SEO Training Video Series in understandable steps and can show you how you will make your content King of all other websites. Each news category will cover a specific topic, such as how to come up with a theme for your website or how to research key words and phrases. How the words and phrases you use can put you at the top of the first page on Google, Yahoo or Bing.
Roll with us as the news experts discuss all aspects of SEO and show you step by step how to use SEO to help you profit in your business.
In this video session, we dive deeper into on-page optimization. We specifically discuss meta tags, what they are and how to create them. We also describe what to look for and what to avoid. We then progress into technical analysis of your website, which is used to identify the problem areas and places where improvement could happen. Then we discuss a sitemap.xml, what it is, and how to create one. Lastly, we touch on robots.txt and why your website needs one.
We continue the video training series with our second video- focused on on-page optimization topics. If you missed last weeks introduction, you can see it here on the blog with accompanying Powerpoint or see it on our YouTube Channel.
This is an introduction to SEO and inbound marketing, which is kicking off a weekly training on SEO. During these training sessions we will be discussing real details behind SEO such as keyword research and on-page optimization. These training sessions will be aimed at small business owners and small web designers/agencies. We will drill down into a website and analyze exactly what is wrong, what is right, and what needs to be changed.