Penguin Update Rolling Out
There have been user confirmations that the Penguin update has been released! There has been no official statement from Google as of yet, but we can certainly confirm rank changes for some of our properties. None of our affected properties were under penalty or under the affects of the previous Penguin update from later 2013.
Google Penguin is an update which is targeted at websites with unnatural or paid backlinks, to include link exchanges, link farms, paid links, PBN’s, etc. You can read more information about the concept behind Google Penguin here. We have also mentioned it in these posts about Google Panda, earlier this year.
Across most of our sites we saw a MAJOR increase in ranked keywords and ranked pages, here are some examples:
We have not seen huge reflections of this change in Google Webmaster Tools yet, but the data often takes a few days to show up. We have also not seen a huge spike or dip on Google Analytics, but typically that portal lags three days behind as well.
Was your site affected? How so? Drop some notes below and share your experiences. If you need help with recovery or interpreting things- give us a shout. Most of our advice and consulting is free.
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