Pay Per Click Advertising

Pay-per-click advertising is the term for using certain websites to advertise and pay then paying for only the traffic that you gain from the ad space. Pay-per-click is one of the most effective forms of internet marketing. This is because the ads are driven by keywords and location and you only pay for actual traffic that comes to your site. Virginia SEO uses the Google Adwords and Adsense for pay-per-click advertising which includes the Google Ad Network, so our customers use the world’s largest search engine to advertise on.

Adwords may be a familiar advertising concept because you may recognize this as the ads that show up to the left of your Google search results. The way Adsense works is that Virginia SEO will chose certain keywords that are specific to your target audience’s needs and when someone enters these keywords into Google’s search your company’s advertisement will show up with their search results. What makes this mode of advertising so successful is that it allows you to chose when you would like to advertise and what specific locations you would like to advertise to. This will help you narrow your audience and give you the best chance of getting quality results.